What is an equinox? Why do you need a flu shot every year? Does the world have enough food?
These are just some of the questions the Australian Academy of Science has asked and answered since launching it’s an ambitious new initiative to connect more people with science.
In 12 months the Academy has produced more than 200 breaking news and other science videos and articles resulting in one million likes on its Facebook page, from a starting point of 9000.
The public’s appetite for trusted and credible scientific information from the Academy is backed up by the University of Canberra’s Digital News Report: Australia 2018, which found 65% of Australians are concerned about what’s real and what isn’t when it comes to online news.
All of the Academy’s content is thoroughly checked by scientists and Fellows to make sure only accurate, well researched information is shared.
The Academy’s impact is global and it is one of a select group of organisations to be verified as a trusted education account on China’s social media platform, Weibo. Its Chinese language content has been viewed nearly 13 million times.
Watch the videos and read the articles on our website, and like and follow us on social media:
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